Abstract Music Video

Abstract normally doesn't reflect the lyrics or the mood of the song. The abstract video normally is based around a single idea and bears no relation to the song its self. It also has a tendency to have more artistic values represented within the clip, with a feel of repetition of images in a fast paced motion.

An example includes  

Thirty Seconds to Mars : Up in the Air 

Narrative Music Video

A narrative music video is usually mixed in with a little bit of performance involved with the artist/s singing or with instruments. This is usually popular amongst Hip Hip artists as they show little performance and show what the video is about. It usually has a story being the video.

Examples include

Hozier : Take me to Church

Katy Perry : The one that got away

Performance Music Video

Performance videos mainly focuses on the artist or band just plainly performing either on their own or in front of a crowd. They never usually have any sort of narrative whatsoever amongst the video and would usually have a wide variety of camera angels and regularly repeats. These are most popular amongst rock artists and much preferred to other styles of music videos.

Two examples of Performance videos are:

Falling In Reverse : Raised By Wolves

Ed Sheeran : One

Andrew Goodwin

Andrew Goodwin Music Video Theory, taken from "Dancing in the distraction factory", states that there are 6 key aspects within the music video industry, these include;

1. Music videos demonstrate genre characteristics.                                                                                 (e.g. stage performances in metal videos, dance routine for boy/girl band, aspiration in Hip Hop)                                                                                                                                                 This is also known as Iconography
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.       (either illustrative, amplifying, contradicting)
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.                                                                                                       (either illustrative, amplifying, contradicting)
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic of the female body.
6. There are often intertextual reference (to film, tv programmes, other music videos etc).