Inspirational Music Video #10 - Running With The Wolves

On Fridays's lesson, one of the other groups presented an inspirational music video to the class, By presenting it to, they felt that it was a video we could all get inspired from. After watching the video, as a class we discussed reasons as why we enjoy this video and reasons why it inspired us. The majority of the class spoke about the strong effective narrative portrayed. As it was such a powerful video linked with the lyrical content. As this video shows the struggle of the protagonist escaping, and the setbacks she had when trying to escape but not giving up and reaching her goal, it can relate to everyone in all different ways, as people have had experiences in their live they have had to try and escape from.
I particularly loved the abstract section of this video, how when she was trapped, she was physically tamed by wire attached to her skin, but by keeping what the wire is attached to on the other end also links to the audience as they would all imagine something different. With the range of shots, majority of them focused on the protagonist, it gives the audience the sense of her pain and emotion she is feeling so yet again, the audience can relate to this video.
The shots shown in this clip are magnificent, as at the beginning we see a desolated city which is what she is trying to escape and by the end of the video, we see this beautiful forest which she has ran away to. With the two shots being such a big contrast as at the beginning, the colour scheme is rather monochrome compared to the bright, bold, and vibrant colours shown at the end, which could be shown to represent her emotion. As the song reaches the end, there is extremely quick paced editing, which flashes from her current location in the forest to the previous location, and her running away, being extremely effective as it shows the journey shes had.
Finally, the last shot of this video, the wide shot of the protagonist with no music in the background as she dives into the lake, making the audience and fascinated by her next adventure now that she is 'free'.

Pitch

Below is our treatment pitch that we presented to the class and our teacher. We stated our ideas and what we feel would work well for our chosen song, By presenting our ideas for our narrative, our unique selling point, our costume and locations.



Below is our presentation which we showed in our treatment pitch, as it is unclear in the video.
After doing our research on our chosen song and genre, we were able to deliver our pitch confidently as we all had a clear image of what we feel is best for our song as it conforms with Andrew Goodwin's theory.
From presenting the pitch, we had a chance to receive some audience feedback, relating to our initial idea, whether they enjoyed the idea, what they liked about it, were confused about, or unsure about. By having this advice, it makes us re-evaluate our ideas. This then helps us when finalising our narrative, techniques, costumes etc. 

Initial Ideas for Narrative

As the pitch brief approaches, my group and i have come to a conclusion on how we imagine our products narrative, and how we want to portray it. However, discovering after trying to explain to one of our fellow peers, that it was hard to explain with no imagery behind it, causing them to be rather confused as they were not so familiar with our lyrics. Due to this, we felt as it would be a wise choice to construct a quick video with inspirational music videos that are similar to how we want our final product to look, and matching up the lyrics, to show the narrative throughout.

From the video, we hope that it will portray the narrative behind the lyrics, and that the lyrics also match the narrative, so overall, the video conforms with Andrew Goodwins theory by demonstrating genre characteristics, having a relationship between the lyrics and the visuals, also, having a relationship between the music and visuals, therefore conforming to the genre.

Inspirational Music Video # 9 - Spotless Mind

This video touches a very risky subject of mental health, which people tend to avoid in case they offend anyone with it. The video shows a female who has Multiple Personality Disorder and is represented through the narrative of this video, as it shows her in completely different styles of clothing and different personalities, with how she interacts with the male protagonist. Part of this video represents the power she has over the male but this could be due to her personality disorder. This video shows two sides of the disorder, the male who is her love interest and the one who has the disorder. By showing the two characters, it represents how the illness can affect different people, for example, in the video we see the man being drained from is energy, patience and sanity rom him, compared to her who does not seem to know what is going on.  The way they sow that its a personality change is the time frame is shown, as at the beginning it states 8 am, and throughout the video it continues that day, this makes it clear to the audience its not just her developing and also represents how often someone with this disorder can change. The video itself is very lively and bright with the colour schemes and lighting, which juxtaposes the meaning behind the video as a result of the disorder, her partner leaves her. 

Below are some examples of how they represent her change.

Target Audience

After doing the questionnaire, and realizing that the indie genre is a very popular genre across different regions and age groups, i believe that our artist would be aimed at teenagers from around 15, to young adults, up to late 20's. As i feel the lyrical content for our song is for mature audiences. Also, the plan for our music video is for mature audiences as it involves controversial subjects that may not be suitable for the younger generation. In my questionnaire i had a small handful of people, but two people stated that indie was their favourite genre, one being a 17 year old female, and the other being a 23 year old man. I will see my group mates results, to see if they have more results to support my evidence.

Planning our Pitch

Here are our notes for our pitch. we have all the details discussed and finalized and now it is time to put them on to a prezi so we can present it to the class well.

Inspirational Music Video # 8 - Shine

For this video, we like the location shots for this, as they are rather simple, but with the lighting and techniques used, can change the whole view of a setting, for instance, the opening scene. of the hallway. if you took away the red light source, it would look extremely bland and boring, but adding such a simple technique of a red filter makes the location mysterious and unusual.
I really like this idea as it can enhance our video, because we don't have to think of extravagant locations that would take us ages to reach, we can alter the settings we can get to easily with the lighting and  editing techniques.

Inspirational Music Video #7 - This Is Gospel

As the video begins, there is very minimal lighting, while the camera pans up a young male, once the second verse kicks in, a sudden change in lighting, however, as the narrative continues, the location is not your typical hospital, as the lighting is too dull when realistically hospitals are bright, the only aspect that really gives away he is in a hospital type location is the doctors, but this could also suggest he has been captured or isolated as he is not an ordinary patient. This concept continues on as he beings fighting and struggling against the doctors, making the idea he is captured more relevant. The main idea of this video is the narrative, but also choreography, as the fight scene is so well choreographed with the camera movements being in one shot as well, is outstanding, with such a fluid motion does give you a sense of being there and watching it rather than on a screen. Although the video lyrical content does match the narrative in the video, the narrative is not extremely clear, as it is left up to the audiences imagination on what they feel, some could feel it is about death and you need to let go, or something about letting them go from this capture. This is something i would absolutely love to incorporate in our music video.  

Mood Board - Lighting/techniques

Below is my mood board for lighting and techniques for our music video. Displayed is a lot of low key lighting shots, which is used throughout the indie genre, to create a mysterious and dark side of the video, which would then match the lyrical content. Although our artist is indie, we feel that the song 'Free The Animal' has a huge amount of alternative elements in it, which we will bring out by the editing techniques we want to use, for example, the over laying inspired for Taylor Swift 'Style' and 'How deep is your love' by Calvin Harris. All these techniques will be used and filmed in the photography studio at our school, with the backdrops and lighting. Although in our video, we do plan to use high key lighting, but that is more due to the location as it is natural rather than man made. 

Mood Board - Costumes

During our song, we do not have a specific style throughout, it requires a lot of costume changes, and due to the fact we have a male protagonist as well. To begin with, we would want something simple, like the top right hand corner of the mood board, converse, jeans and a simple plain white top, as we plan to have a hospital scene. As the song would continue we would want our protagonist to dress up to come across rather glamours as well as our male protagonist. Slowly the glamour style would casual down as it would be to show the different personalities, which is why we have a range of costumes, As we want to represent our protagonist as having Multiple personality disorder, the change in clothing tied in with the acting should show her disorder in twined with the editing techniques. On the mood board, there are some indie artists, where we could get some inspiration from, as we have artists that have a similar style(musically) to our singer.

Mood Board - Cinematography

In our video, we would like to have a huge range of shots and movements within it. Close up shots would be to show the emotion in both characters and how having this disorder affects both characters, Two shots to show the relationship and who has the power in it. High angle shots would be used to show the superiority of the female protagonists and low angle shots with the male character to show his inferiority. We would also have wide shots to show the isolation for the characters, the female protagonist on her own and the couple together, to show how alone she feels even when with her partner but also, how this order affects the couple and isolated them away from the rest of the world.

Mood Board -Location

As of now, we do not have an exact location we want to film out, expect possibly Forty Hall, but we do have an idea of how we want it to look. We would like a contrast in locations, something beautiful and picturesque, compared to the very dull and dim lighting we plan on having at the beginning. A lot of our video would be filmed in a photography studio due to the amount of techniques we want to incorporate in our video. We would like to use the idea of pathetic fallacy in our video, as when we have the bright lighting from the outside location, representing the happy mood, compared to the dull dark lighting in the photography studio to show the negative feelings.
As we start to finalize our ideas, we will being a search for locations we will be able to reach and get a hold of that aren't too extravagant.

Inspirational Music Video # 6 - Monster

The video contains a huge amount of dominance and power on the females part,  already by looking at the thumbnail below, she is shown to have the control by her being in focus compared to the male protagonist. Throughout the video, it is the narrative that reveals she control the power, by the way he is tied up and she is roaming free. But also, the costume of the female protagonist represents her strength by the dark black clothing, her clothing is very formal and leaks confidence. The lighting in this video is very dull at certain points, but shows a real contrast as certain fragments are bright with high key lighting, using the idea of Levi Strauss's theory, where he talks about the use of binary opposition, as this video represents man vs woman, but also the lighting of bright vs dark, which makes the video interesting and integers the audience.