Wednesday, 29 July 2015

Indie - Genre Research

Indie




Indie music, also known as independent, is music produced independently from record labels. The term indie also describes a genre, such as indie rock and indie pop. Indie does not just mean an independent artists, as some 'indie' artists do not fall into a single style or genre and they usually create music that can be categorized into other genres.

1.With indie not being a set genre, it is much harder to find conventions for it, as it can be narrowed down into indie rock and indie pop, thus the reasoning for doing the other genres. But there is also other sub genres such as indie dance and just indie. 


2.Low Budget

With the artists being independent, they tend to have a rather small budge for their music videos, this causes the videos to be rather simple in some cases to save money.


3.Live Performance

Indie artists, due to their small budget, tend to lean towards the idea of a performance video as it doesn't involve a lot of different money costing elements, as it is the artist performing the song. Although they may try and incorporate something else into their video to create a more visually appealing video. More commonly now, artists switch between performance and narrative.



4.Narrative

If the video has a higher budget, indie artists tend to go for a narrative video to create a more interesting video filled with creativity.


5.Simple

With the low budget, most music videos by indie artists are simple, but still show their creativity by not having the artist stood still singing. They still make a visually appealing video. 



6. Clothing

Indie clothing is very common across the teenage girl demographic. The idea is that everyone has a different style, they are 'individual'. This relates to indie artists as most of them will have a very unique style. 
Skinny jeans
Sia, iconic wig 
jhene aiko white braids
Indie style

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