Sia is no doubtably one of the most well known singer/song writers of this generation, as she has worked on a wide rang of genres, starting of with folk, R&B, moving onto dance, pop and indie. "Sia can not be defined by a single genre". As working with a huge range of celebrities, writing multiple hit singles for them, including 'Titanium', 'Pretty Hurts' for Beyonce, 'Diamonds' for Rihanna and many more, giving her a fan base for her writing material, due to the huge range of different artists she's worked for.
Beginning her career as early as 1983, with her parents both being musicians, however, realising her first album in 1997. In 2009 she began song writing for other musicians.
With Sia being around for decades, it has lead other having such a broad fan base, as people will remember her from her first album, back the, to her newer material but also, from her song writing.
However, i feel her general target audience would be between late teens to adults, mainly the female demographic, with her lyrical content being very relatable, making her audience relate to her, which causing such the big age range.
Below is a video, where Sia explains her distinctive look and style and techniques used when writing her material, opening up about her life struggles and the message she sends to her audience.
By thinking about the target audience, it helps us plan our narrative well as we can make it relatable to the same audience.
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