Director, Emil Nava and Editor Ellie Johnson have worked together to create a music video with amazing visual effects that immediately catch the viewers eye and engages them in the video. Its narrative consists of a young woman waking up in a ward, confused of where she is and finds herself in a different position a glamourised lifestyle. The abstract visuals used continuously through the video inspire us as they strike you when you watch them. The bright and vibrant colours used against the black background create a huge contrast, making the colours more effective to the eye. The idea of this is section does not link with the narratively obviously, but it can be incorporated to the narrative, depending on each persons viewpoint, it could represent the change in her or location. With the shots being rather quick, the colours change fast as the shots have a short time frame, it confuses the audience as it has no link to the narrative.
I would love to incorporate this technique into our song, as it can represent the change in personality for our protagonist, with it being a subtle way which would integer the audience more.
Below are some examples of techniques we would want to try and use, by the layering of two shots, the negative saturation and split colours.
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