Such a simple idea, such a great visual effect and meaning behind. Justin Bieber became a piece of art during his music video thanks to the fans who have supported him through out his career. Fans were able to attend an event in Los Angeles during the making of the video, where they were able to express their artistic flair by drawing over still shots of the video that would then be editing on top after. There was no boundaries for the fans as they could draw what they want, how they want and where they want letting them run free with their imagination.
Personally, i love the artistic imagery of the video, how quick paced the editing is with the huge amounts of doodles used. I love the way that the artist was vulnerable. letting his fans draw whatever they want, taking a risk as they did not know what the expect as they had no restrictions. The editing is perfectly done, as it is edited with the beat throughout the song.
Although this video does not comply with Andrew Goodwin's theory, the visual effects are very powerful causing him to win the award at the MTV awards
Although this video does not comply with Andrew Goodwin's theory, the visual effects are very powerful causing him to win the award at the MTV awards
This idea is something i would like to try and develop from for our music video, as it would relate to our narrative of the video, about freeing yourself and the state of our protagonists mind.
here are some shots of the video below, to show a still frame of the doodles and how it was done in the studio.
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