Inspirational Music Video #20 - PillowTalk

There is not much to say about Zayn's 'PillowTalk' apart from the terrific editing put into the whole video. Throughout it all, new styles came up that i found fascinating. With the use of  retro graphics, kaleidoscopic and shattered-mirror effects. The video had an extremely positive response from critics 'Forbes's contributor Hugh McIntyre praised the visuals, writing "The dripping, trippy visuals match the rock and roll energy of the song perfectly, with the viewer spending as much time with guitars being smashed as they do with Zayn crying black tears." For Lily Harrison from E! Online the video "it's not only extremely seductive, but it's very artistic," while Erica Gonzales from Harper's Bazaar wrote "the visuals are dark yet psychedelic." Lucas Villa of AXS commented "The debut clip seems to reflect the singer's artsy side. The action here is not as steamy between the two as the song suggests but it's still a NSFW video."Time's Nolan Feeney thought "Zayn seems determined to break with his boy-band image." The video received more than 25 million views in three days, and 247 million views after one month.'
I feel with the artistic value of this music video, i am so enticed with the techniques used that i am barely listening to the song. We are unable to do techniques like this due to the equipment we have and minimal skills, however i felt that it showed how one simple shot can turn with editing.