Symbolism

symbolism
/ˈsɪmbəlɪz(ə)m/
noun
1.
the use of symbols to represent ideas or qualities.
"he has always believed in the importance of symbolism in garden art"

Symbolism in music videos is simply something in the video that creates meaning. There are many examples in music videos that depict symbolism and can therefore arguably be described to be more effective in result of this.

Throughout the music industry, there is always cases of people speculating about 'hidden' symbols in music videos to give meaning, sometimes about upcoming stories or some far fetched ideas of ;Illuminati'.

With our music video, we felt it was important to have a sense of symbolism to keep the narrative clear to our viewers. As we reach the end section, we decided to add quick flashes of imagery that represents danger when comparing it to the beginning of our video. Having someone captured then shots of a test tube, it gets the audience thinking more about the narrative and to decide what they think would happen to her, as in our video we don't show it. So by having this symbolism of danger, it steers the audience to thinking something bad is bound to happen.

Alot of the time, artists dont intend to add a certain element into their video, but the audience analyzing it then create new meanings. For example Katy Perry's Hot and cold is said to have a lot of symbols about the bible and god.

-Symbol: Green Eyes
Frame 3:14 The Jealousy Scene - using jealousy to motivate...
-Symbols: Rainbow & Zebra
Frame 4:06 - This one is easy!
Rainbow: Think back to the days of Noah - a rainbow was proof of a promise.
Zebra: Gotta go back to Sesame Street Days for this one - Z for Zebra and the end of the alphabet...
Put them together and you have: it's the end of the promise.