Asking Alexandria have just released their song 'The Black' of their upcoming album which will be released late March. Although i am a fan of the band, so therefore enjoy their music videos in general, i feel that this one in particular has a lot of aspects that i value as a media student. Firstly, as soon as the video begins, there is a extremely quick montage of abstract imagery which i feel works well to engage an audience as personally, i would like to see what that imagery leads and whether it was just abstract. Through the beginning bridge, due to it being a fast rock/metal song, it contains a lot of quick paced editing. One aspect i absolutely loved is how they combine the performance part of the video to the abstract imagery, they do this by having shots that are a mere split second long in a montage, so the human eye has adjusted to the sudden change. Another factor i found influential is the sudden change from black and white to colour, although we have not decided to use this in our video, we do have a sudden change of colour palette, from a very dark, low key lighting to bright, high key lighting. Personally i dont like the idea of changing from black and white to colour as i find it too 'cringy' yet, throughout this video, with how quick the shots are works well. And finally, i feel this song related to a lot of the ideas they have in this song, such as the pace and beat of the song changing throughout, as just after halfway through the song, the pace drops and the video matches the beat perfectly which is something i hope we accomplish.
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